More Power for Plane
The Penn Yan SuperHawk
engine conversion turned a plain-Jane small Cessna
into a much higher performance aircraft.
Chopped Two Propellors to Bits!
No, we weren't
mad, but we did want to illustrate why the Penn Yan propellor (left) was
better than the competition's (at right).
Starting with sections
closest to the center hub, you can see that the Penn
Yan's has a more aerodynamic shape for better thrust.
Marketing & Engineering Know-How Powers Aircraft
to New Heights
Penn Yan Aero comes to us for a lift.
Small Company -- Big Opportunity
In the world of small aircraft, Penn
Yan Aero is a legend. With an expert crew of designers and mechanics
(including father-son teams), they have an outstanding reputation
as an engine builder and repair shop. They are in upstate NY and
on the web at PennYanAero.com.
They had just developed a modification kit for the popular Cessna-172
that included a new propellor and
a bigger engine that bumped horsepower from 150 up to 180. That
may not seem like much, but the difference in performance was astounding.
They needed the help of a marketer who understood engineering.
What We Did
We started by touring the shop, learning
all about the products and the competitors, and then took a test
flight. We were hooked! We purchased the kit and had it installed
in our own aircraft (doesn't everybody have one?) and conducted
complete performance tests -- before, after, and against stock
aircraft and competitors.
The test results were documented in a peer-reviewed
report and published in The Cessna Owner News (see portion of cover,
below) and other magazines. We wrote a new brochure, added a leaflet
on the propellor (see what we did to that poor prop, at left),
recommended mailing strategies, created not one but two sales videos
(an infomercial for interested prospects, and a snappy trade show
video that was featured at the world famous Airshow at Oshkosh,
WI), and jumpstarted the program by working the Oshkosh trade show.
Public Relations and Targeted Marketing made the
Because our sales pitch was so perfectly in sync
with what the customers wanted, they gladly flocked to Penn Yan
to buy the product.
Back to more Portfolio
(Or go forward to the Next Page to see Entrepreneur's
The Little Plane that Could.
After the kit installation,
this plane could launch in 3/4's the distance, climb 50%
more quickly, and fly 14mph faster. This STOL Hawk, when
lightly loaded and with moderate headwind, could become
airborne in just 150 feet.
CAP Search & Rescue
For many years, we used this
plane primarily for search and rescue with the Albany
Civil Air Patrol. It had extra power and mountain performance,
plus lots of specialized electronics equipment. Our
well-trained crews covered the Adirondacks, Catskills,
and Green Mountains. Great organization; you don't
need to be a pilot to join.
Search & Rescue Champions
There used to be national championship
competitions to determine the best search and rescue
crews. At the last one a number of years ago, our local
members not only won the NE region, but went on to
be 2nd in the nation. And two of these pilots were
in the top aircrew overall.
When it absolutely, positively
has to be found overnight, call us!