Results Resume of
Choppy Wicker, MBA
21 Sherwood Farm Way
Johnsonville, NY 12094-0226
(518) 753-9528; cwicker(at)SherwoodFarmGroup(dot)com
Consulting Strategic Marketing Executive
(a.k.a. "The Marketing MBA Guy Who Talks Tech")
If you are a business owner who wants to grow your company to
the next level, consider hiring Charles Wicker, known to his friends
and clients as Choppy, as your Part-time Chief Marketing Officer
for one or more days per week.
SYNOPSIS: Proven, 30+ year record
of business development and profit building through creativity,
innovation and teamwork. A
results-focused marketing executive who grew up in the direct
marketing business and is expert at overall strategy
and marketing implementation, channel development, product development,
and business management. Experience
includes substantial contributions to companies ranging from
Incubator start-ups to a $300 million direct marketing and manufacturing
firm with B2B and B2C channels. For the past ten years has run
a strategic marketing consulting firm: Sherwood Marketing. Here
few of his
clients and accomplishments.
• Alternative Energy fuel cell development company as
Director of Market and Business Devlopment consultant for 6 days per week for
a year. Provided this
well known (ask me for details) company
with fresh market research and marketing plan, new sales partners, and new product
development. Worked closely with all departments, especially
with engineering, to foster enthusiasm and synergy that brought preproduction
to completion and sales partners to the negotiating table. (See Fuel
Cells and the
Art of mixing Engineering and Marketing.) (And for Solar and other green
energy, see Solar.)
• $1 million security equipment sales & service company;
Virtual Chief Marketing Officer for a year, one to two days per week.
that focused on better prospects. Created promotional materials, website www.NortheastSecuritySolutions.com,
and business expansion recommendations. Advised on financial, HR, and other areas.
As a result, the business expanded 25%, acquired a competitor and moved to larger
$300 million major equipment manufacturer: Marketing
Director and Innovator. Set sales and financial goals; conducted
determined costs, pricing and budgets; created ad copy; managed
database marketing; implemented campaigns; created entirely new
B2B channel of local dealers; drove sales directly to the company
and through dealers and business allies.
these ideas led to a doubling of the company’s size due
to new dealer sales and business development, and another 50%
due to product innovation.
See more examples at his Portfolio
• $15 million dot-com: Market Director. Created CRM department
and new marketing concepts for a new company, PowerAdz.com,
that more than doubled the advertising effectiveness. More details
on the page called Dot Com Sales.
• Upstate Plumbing/HVAC Contractor: Part-time VP of Marketing; gave
marketing and advertising advice and created a detailed website
aimed at his best prospects.
• Albany County Foster Families department of social services.
Created new strategy, branding, and tactics that aimed at finding more families
Innovative ad campaign materials and recommendations including: AlbanyKids.com
• Other experience includes: all aspects of marketing strategy, tactics
and implementation; business development; project management;
manager for large company; legal expert
defense witness; construction; inventor; green
technology (solar, PV, wind, fuel cell) going as far back as the first energy
In addition, state-of-the-art skills include:
• Management practices with MBA from Rensselaer Polytechnic Institute
• Technically savvy with electrical, mechanical, aviation, and engineering
Well-trained in solar photovoltaics, holder of the NABCEP Intro to PV rating;
long history of PV experience.
Computer Proficient in MS Office and dozens of other PC business
• Expert team builder and instructor in Marketing, Sales, and Public
Presentation skills both in business and with outside interests.
Kind Words From A Recent Client:
“I hired Sherwood Marketing,
Choppy Wicker's consulting firm, so our company could get a
clear picture of
the market. Choppy
is a real team player, he came into the company, quickly assimilated,
learned the basics of the technology and the related challenges,
and began taking on account creation activities as if he had
been an employee of the company for years. His work really helped my
company gain a solid understanding of the market and business
potential. His excellent, approachable style makes him a strong team player
and someone I came to rely upon for actual assessment and straight
talk. I highly recommend Choppy Wicker and Sherwood Marketing
to any company and would certainly work with him again in the future.”
of Business Development for a well-known technology company (names
Choppy Wicker can bring a high level of marketing expertise to
your company. Your staff will enjoy working with him and he will
help you achieve your goals. So, call him today, at (518) 753-9528.
companies grow sales by using tech marketing expertise.
Click Here for more details on why green is red hot.