(Our conservative side.)
Throughout this website, you’ll
notice that we are very enthusiastic about our marketing efforts
clients. And why not? We love what we do and we find that
getting clients energized and reaching for goals is the best way
for them to achieve their
But lest you think we are a just a "blue-sky"
marketer, be assured that we have a conservative side, too. We
have represented large
when dealing with foreign directors, with their most important
clients, and even in the court system.
When it comes to building and implementing a plan for your marketing
are strictly business, and very
(Charles Wicker, MBA, addressing
from boardroom at Garden Way, Inc.)
Got a Chief Financial Officer (CFO)?
We’ll be glad to work with them to
ensure that everything on the marketing side makes sense on the
financial side. He or
she will be glad to know that we are well-versed in the science
of things like Activity Based Costing (ABC), Return On Investment
(ROI), and dozens of other financial and management tools; this
ensures that the plans we come up with will produce real results
in YOUR company.
Got a Corporate Legal Counsel (lawyer)?
We have extensive experience working with
lawyers all over the country on issues of risk management, intellectual
and trademarks), and government regulations. We’ve worked
closely with leading plaintiff and defense lawyers and even assisted
and testified at dozens of depositions and trials. This means
that regardless of which marketing and business directions you
decide to embark on, we are familiar with the pitfalls and opportunities.
We can work closely with your legal experts and be sure our new
ideas get off to a smooth start for you. Click
here for a page with real-life tips on Legal
Defense in civil products
A Seasoned Direct Marketer.
We are born optimists. But if you are looking
for new customers, better customer retention, and increased public
your organization, we are also bottom-line realists. No other
type of marketing is as rewarding of excellence nor as harsh on
as direct response marketing. This is because every possible
investment and return is measured. In many years of working for
some of the country’s leading “mail-order” sellers,
we learned the art and science of such things as cost-per-inquiry,
cost-per-sale, the lifetime value of a new customer, A/B testing,
database management, and sizzling copy that sells product. See more
about direct response marketing and the case histories in our Portfolio.
We Are Serious About Business.
You will find that we are open to new ideas
and we'll work smoothly with every level of your company or organization,
from the assembly line workers to
the directors, from your vendors to
your international dealers. And once your new marketing plans have
will find that all these people will share our enthusiasm and
optimism for what lies in your future.