| Applying resources to plans.
We will work with you to ensure
you get the right
We once wrote a dynamic mailing for a company that sold high-end products directly
through the mail to people who had never before seen the products. Response
was immediate and sales were strong.
Basking in the glow of success,
we stopped by the mailroom and observed that orders
were overflowing, literally, onto the floor.
But was the staff happy with
this surge of business? “No”, grumbled
the workers. “You made the order forms too large
to fit our in-baskets, copy machines, and filing cabinets!”
Next time, we made sure to fit
our great ideas into the existing systems (and also
train the staff in the joy of getting lots of orders).
Ready, Set, Go!
The BizPlan is done (or modified); the strategies
have been all mapped out; the capital is in hand; you’re looking
for people, partners and equipment so you can start… --Now what?
How do you get to the “Go”?
Marketing must deliver! (And so must the rest of
Few products or services will actually sell themselves.
To be effective, they need to be better than the competitions’.
Their pricing and delivery have to be attractive to the buyer, while
still giving you profits. They need to have effective advertising,
trained sales and fulfillment staffs, and provide an experience
to the customer that is seamless and efficient.
Some people call this implementation; others call
it execution. But regardless of what you call it, we can help
put your plans into effect. We don’t know everything, but
after more than 30 years in real businesses and a trip back to
RPI for an
MBA, we’ve learned what works and what doesn’t. This
is what we mean by “Business Strategy for the Real World”,
because without it, your plans will likely fail.
To step up to more profits now, go to our
Next Steps page to see how easily and
inexpensively you can get started. Want proof? See our Portfolio
of Case Histories page to discover how others have benefited
and how YOU can reach the next level!
| The 4-P’s of Marketing
· Product – what
are the features and benefits of your product or service?
Can they be improved?
· Price – are
you competitive? Do you offer excellent value for the money?
· Promotion – what’s
your current advertising? Do you have print, TV, mail,
Internet and other venues? How well are they working? We
can improve them!
· Place – Do
you sell direct to the end consumer, to business resellers,
or both? We can show you how to get them working together.
A company’s second factory and product line were at risk of dying due
to rabid competitors.
We researched the market
and discovered dozens of strong product features
that hadn’t been promoted. In just two weeks,
we created convincing (and fun to watch) videos to
dramatize these advantages.
These were augmented with a training program that re-invigorated sales staffs
at local stores, and convinced shoppers to buy more. This program extended
the lifecycle of the products (and the factory).